Two office workers in a campaign from Crowd Dubai.

An end-to-end digital solution for Europe Emirates Group

A coherent approach towards lead generation for a leading authority on world-wide company formation

As one of the most respected firms in the UAE on matters of corporate structuring, Europe Emirates Group had the product offering, but were struggling to make full use of digital to generate new business. After performing a website audit, Crowd identified the best course of action: develop a digital strategy that would initiate appropriate lead generation through different channels, but ensuring results can be reported on and campaigns optimised.

Europe Emirates Group - Setting up a business in Dubai

What we did for Europe Emirates Group

Crowd implemented this solution by designing a user-friendly and SEO optimised content management system that effectively collected data and directed traffic towards specific landing pages. In addition, all efforts on social media, PPC and email marketing were designed to integrate into the client’s CRM system. Together with all content being optimised for search engines, the website has:

  • Delivered a 309% increase in online sessions
  • Won x3 global awards for best website in the financial and legal services
  • x15 increase in conversions – from around 20 per month to over 300 per month in the space of two months
  • 75% reduction in cost per enquiry online
Europe Emirates Group
Crowd produced Europe Emirates Group website


These results showcase Crowd’s successful efforts and ability to build the right audience and convert leads into new global business opportunities for EEG.

Another value add for EEG was Crowd’s introduction to Dubai Foreign Direct Investment. Since then, we have worked together to promote the female entrepreneurship initiative of Sheikh Mohammed Bin Rashid Al Maktoum. With support from the leader of the UAE, we were granted exclusive access to shoot video on any of Dubai’s government premises during the production of this promotional film.

Europe Emirates Group
Crowd produced Europe Emirates Group website

The initial project has been a success and we look forward to developing a long and innovative list of tasks and actions that will see us working with Crowd for many years to come.

Adrian Oton