Delivering a world-class digital experience for Emaar Hospitality Group

Translating digital encounters into hotel and restaurant footfalls for a luxury-focused real estate company

Crowd partnered with a regional content marketing agency and proposed a comprehensive social media strategy for Emaar Hospitality Group

Luxury hospitality for Emaar

A wholly-owned subsidiary of Emaar Properties PJSC, Emaar Hospitality Group is one of the world’s most recognisable real estate development companies.

Emaar Hospitality Group deliver experiences to visitors in the leisure, retail, hospitality and residential sectors and in an effort to drive footfall to its diversified portfolio of properties, the group sought a team who could ‘think outside the box’.

Primarily focused on captivating audiences for the launch of Vida Hotels and Resorts, the social campaign branched out to further sell experiences for Emaar’s other properties including The Address Hotels, Arabian Ranches Golf Club and Dubai Marina Yacht Club.

Crowd created a captivating microsite to draw users into booking an forgettable experience with the Emaar Hospitality Group

What we did for Emaar

The creative proposition included:

  • A microsite equipped with captivating imagery and strap lines to draw users and drive them to book an experience online.
  • A two month social media content calendar composed of compelling content that directed users to the microsite.
  • Eye-catching ad campaigns with call-to-actions to book an unforgettable experience.
The strategy proved to be so successful that Emaar employed it again during their Christmas campaign

Crowd delivered a thorough and original proposition which showed that they clearly understood the brief at a business level. The results exceeded our expectations and demonstrated to Emaar how many facets of digital marketing could work together.

Emaar Hospitality Group

Emaar Properties PJSC