With over 7 million visitors in 2015, Bournemouth is one of the UK’s premium tourist destinations. Seeking to build from a position of strength, Bournemouth Tourism brought in Crowd to augment and unify the resort’s digital communications strategy.
Briefed to establish a robust online platform for stability and growth, Bournemouth Tourism tasked Crowd with handling a sophisticated multi-channel online destination strategy, encompassing social media, online and experiential marketing.
Informed by an extensive SEO audit, we put forward a series of recommendations for optimising and advancing Bournemouth’s online position. Based on these, a series of concurrent digital campaigns were rolled out, creating an online synergy of awareness and aspiration.
With a strong social media element, the campaign’s success was clearly quantifiable, with all metrics showing upward trends. Many of these were steep, including an online Bournemouth student video which attained over a million views in less than a fortnight.
The team at Crowd have worked hard to help us maintain multiple sites and advise with our social strategy and online advertising. A local company with a global outlook.
Marketing Manager