Global destination marketing campaigns

We've delivered successful marketing campaigns for destinations all around the world from China to Chile

What we did for Bournemouth Tourism

Briefed to establish a robust online platform for stability and growth, Bournemouth Tourism tasked Crowd with handling a sophisticated multi-channel online destination strategy, encompassing social media, online and experiential marketing.

Informed by an extensive SEO audit, we put forward a series of recommendations for optimising and advancing Bournemouth’s online position. Based on these, a series of concurrent digital campaigns were rolled out, creating an online synergy of awareness and aspiration.

  • Content production
  • e-Marketing
  • Website design & build

Making the quiet months busy

We teamed up with a leading travel writer and authority on Chile to create a visually stunning website promoting activities during the quiet off-peak months.

We supported this with a banner campaign that created a huge surge in website traffic and bookings to the site, helping to attract new travellers and interest to the off-peak season.

The Introducing Chile campaign website designed and delivered by Crowd to promote tourism in Chile.

What we did for First Street Napa

The key to this project was delivering a cohesive, recognisable multi-channel campaign and creating a synergy of awareness through conventional and digital media.

In order to grow the brand and build recognition, a variety of tools were brought into play:

• Brand, brochure and marketing design
• Video production
• Retail graphics and signposting
• Social media strategy and campaigns
• B2C community buy-in campaigns

Results

Addressing both B2B and B2C audiences, the fundamental objective was to achieve significantly increased awareness of the project and the retail, leisure and business opportunities it created.

The campaign succeeded in generating awareness and engagement not only locally and regionally, but also on a national scale, helping to attract blue chip and prestige brands to the retail space whilst stimulating considerable anticipation and interest amongst the consumer market.

First Street Napa
Crowd designed the 2016 property brochure
  • Website design & build

Playing well with others

At Crowd, we are often tasked with providing a full service solution. In many ways, this makes the creative journey easier, with all assets organically sharing a common voice and style.

With offline activities being handled by a third party, the Tour De France digital campaign called for close collaborative work to ensure a consistent voice.

A visually stunning website that had visual consistency with the already existing offline material

Websites can be tricky beasts, Crowd tamed that beast, working with them to turn our offline idea into online collateral was simple, painless and fun.

Huw Williams

Director, Souk

Referred to by many as the “hidden gem” of California’s wine country

Their stunning landscape, large lakes, blue skies and up-and-coming wine industry offered them the opportunity to again position themselves as a major tourist destination – something they hadn’t been since the 1960s.

Lake County California
Crowd produced Lake County's website

Results

Here’s a just few examples of real data from the first year of the relationship:

  • 37% increase in organic web traffic
  • 340% increase in social media audience
  • 32% increase in hotel bookings

Plus, since Crowd joined the cause, Lake County has experienced a $5.6 million increase in visitor spending from January 2015 to December 2016. What makes that even more impressive is that it came despite the fact that in late 2015 the county was devastated by the largest wildfire in California in 40 years – which cut off much of the region for a few months.

What we did for Flavor! Napa Valley

We introduced a striking new color palette and contemporary typographical treatment which not only provided a bold new identity for the event, but also incorporated a crafted, artisan style.

Once the branding was in place, we began planning and designing a new site for the event. We combined inspirational photography with clear usability allowing visitors to find out essential information about the event and of course to buy tickets. A temporary welcome video was also featured in the build up to the event.

We built an interactive timetable which opens up from a discreet, but clearly signposted tab. This allowed us to feature the timetable on many pages without taking screen space from other content.

The site was built with flexibility which gave the client different options for selling tickets via the EventBrite platform.

Flavor! Napa Valley
Crowd produced the Flavor! Napa Valley website
  • Video production
  • Website design & build

Visit Sichuan is a government run project with the aim to attract tourists from around the globe to the Sichuan province in southwestern China

The Sichuan province is an incredible destination, filled with wildlife, nature, traditional cuisine, and vast varying landscapes with breathtaking views. Given this, we made use of beautiful photography and video footage to produce enticing videos, graphics and content to be used for the campaign.

Sichuan is also known as the “home of the Giant Panda”, so there was an opportunity to feature this iconic and eye-catching animal in our campaigns.

Ten videos were produced for Sichuan Province to be used in social posts

Keeping Napa Valley’s leading tourist destination ahead of the pack with destination marketing

Long established as Napa Valley’s standout tourist destination, St Helena engaged Crowd to reposition their brand and increase their market share – with award-winning results.

 

A multi-channel online marketing strategy, supported by conventional design and print, the St. Helena campaign is an exemplar of the continued potency of old and new media working in tandem.

  • Branding
  • e-Marketing
  • Website design & build

Turning a small Napa Valley town into a big experience

Our award-winning website positioned St. Helena as a small destination that was big on charm. By using beautiful imagery and inspiring itineraries, we increased visits to the website as well as the town.

Results

Whilst an award-winning website wasn’t the primary objective at the outset, it has been a source of considerable pride – both to St. Helena and to the team here at Crowd. More importantly, however, the surge in visitor numbers that coincided with the campaign going live was proof of a well directed, hard working marketing campaign which maximised return on investment and surpassed its objectives.