Destination marketing for St Helena

Keeping Napa Valley’s leading tourist destination ahead of the pack with destination marketing

Long established as Napa Valley’s standout tourist destination, St Helena engaged Crowd to reposition their brand and increase their market share – with award-winning results.


A multi-channel online marketing strategy, supported by conventional design and print, the St. Helena campaign is an exemplar of the continued potency of old and new media working in tandem.

St. Helena
Creative strategy and direction
  • Branding
  • e-Marketing
  • Website design & build

Turning a small Napa Valley town into a big experience

Our award-winning website positioned St. Helena as a small destination that was big on charm. By using beautiful imagery and inspiring itineraries, we increased visits to the website as well as the town.


Whilst an award-winning website wasn’t the primary objective at the outset, it has been a source of considerable pride – both to St. Helena and to the team here at Crowd. More importantly, however, the surge in visitor numbers that coincided with the campaign going live was proof of a well directed, hard working marketing campaign which maximised return on investment and surpassed its objectives.

Their understanding of the goals of each project has repeatedly translated into successful revenue generating campaigns. Their account management and customer service makes every project run smoothly, on time and in budget. I look forward to a long lasting relationship with Crowd.

Carolyn Hernandez

PR and Marketing Director