What we did for Dubai FDI
Designed as an ongoing program, which aims to eventually provide tailored content for various business sectors, the brand had to be simple, accessible and have a global appeal.
Crowd created a bold, modern brand which could be used across all deliverables and which would appeal to FDI’s international audience of potential investors and business people. The brand uses the renowned ‘Dubai’ typeface that will already be familiar to visitors of Dubai, iconography and dynamic photography to convey the forward-looking and exciting atmosphere of Dubai as a destination for business.
At its heart, the campaign frequently used facts and figures to provide an evidence based platform on which to build. As always, data needed to be presented as cleanly as possible to ensure that messages can be delivered to the reader quickly. Using a mix of subtle hues and high contrast text, Crowd’s designers ensured that graphs and tables are immediately understandable whether viewed in a printed brochure or a mobile phone.