Two smiling business people in front of a Dubai sky line

Destination marketing to attract investment in Dubai

A new Dubai Government initiative aimed at highlighting the benefits of both investing and doing business in Dubai

What we did for Dubai FDI

Designed as an ongoing program, which aims to eventually provide tailored content for various business sectors, the brand had to be simple, accessible and have a global appeal.

Crowd created a bold, modern brand which could be used across all deliverables and which would appeal to FDI’s international audience of potential investors and business people. The brand uses the renowned ‘Dubai’ typeface that will already be familiar to visitors of Dubai, iconography and dynamic photography to convey the forward-looking and exciting atmosphere of Dubai as a destination for business.

At its heart, the campaign frequently used facts and figures to provide an evidence based platform on which to build. As always, data needed to be presented as cleanly as possible to ensure that messages can be delivered to the reader quickly. Using a mix of subtle hues and high contrast text, Crowd’s designers ensured that graphs and tables are immediately understandable whether viewed in a printed brochure or a mobile phone.

Conveying information with clarity was essential to the campaign
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A mobile responsive experience for the Dubai Advantage campaign for Dubai FDI
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Crowd produced a film to support the digital marketing campaign
Dubai Advantage Exhibition Stand
Crowd designed the Dubai Advantage stand at the 2018 Web Summit in Lisbon
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We made financial data easy to engage with — even on a mobile platform

Reception by investors and foreign markets

Dubai Advantage was well received by both the Dubai business community and the intended global audience of investors who are now able to fully appreciate the benefits of Dubai through an inspirational and accessible suite of material.

The offering is soon to expand with a range of content tailored to specific business sectors and Crowd look forward to working closely with Dubai FDI in building on the strong foundations established so far.

Please convey my deep appreciation for the professional and outstanding work produced for Dubai FDI. Thanks #TeamCrowd.

Hassan Mohalal

Director, Policy & Studies at Dubai Investment Development Agency (DUBAI FDI)