The Dreamliner campaign for China Southern Airlines produced by Crowd.

Class and comfort is at the heart of China Southern Airlines

  • Print & offline

An out-of-home campaign that works like a dream

The 787 Dreamliner is China Southern Airlines new plane, offering a more relaxing way to China, Asia, Australia and New Zealand. Our task was to create a London Underground poster campaign to highlight the comfort of this new service, and promote the low entry price. Our ‘Dream flight. Dream price’ campaign combined both messages seamlessly into one aspirational image.

A poster for the Dream Flight campaign created by Crowd for China Southern Airlines.
The China Southern Airlines campaign

Take off...

Launched at the end of August, the campaign has been initially featured at sponsored events, such as at the Epsom Downs Horse Races, as well as in printed literature.

The winning post at Epsom Racecourse featuring an outdoor promotional banner designed by Crowd.
The campaign at Epsom Downs race course