Singing the praises of Indian cuisine
Asha’s is in a global chain of restaurants founded by the famous Bollywood singer Asha Bholse. Our task was to spice up the digital experience and develop a new creative proposition to communicate the brands unique appeal. The line ‘Spices singing in harmony’ successfully brings together Asha’s legendary Bollywood career, and her unique North-West Indian cuisine.
The proposition created the foundation for a new website and a social media campaign. And after an incredibly successful launch in Asha’s traditional regions, Crowd Dubai worked in harmony with Crowd UK to help launch two new restaurants in Manchester and Birmingham.