Branding services example created by Crowd for the Landsdowne project in Bournemouth.

Branding

In marketing, image is everything

myAko

  • Branding
  • e-Marketing
  • Video production
  • Website design & build

A unique solution that cares for the care sector

Working in the care sector is challenging and requires continuous training. With an innovative new learning platform about to be delivered, we were tasked with creating a new brand and marketing for it.

The innovative platform allows carers to learn the skills they need faster, and more efficiently than ever before – giving them more time to concentrate on the important task of care. And for employers, myAko brings together all aspects of staff management into one place.

We created the distinctive name: ‘Ako’ is a Maori word that means to teach and learn. Our team also developed the entire brand identity, social media assets, landing page and an animated launch video.

Crowd created an animated video for new elearning platform myAko.
ICN_Play
The myAko launch video created by Crowd

Having worked with a lot of agencies in the past, what has impressed me about Crowd, is their creativity, flexibility and determination to get it right. Along with their willingness to listen, reflect and build a solution that meets our aspirations.

Kevin Ashley

Managing Director myAko

First Street Napa

  • Branding
  • Print & offline

Launching Napa Valley’s premier retail experience

First Street Napa is a premier retail development in California’s famous wine region. Our brief was to persuade blue chip investors and retailers to buy into the First Street vision and help secure the investment it needed. To do this we created a 360 marketing campaign including everything from brand books and brochures to videos, posters and social media campaigns.

As well as being a success locally, the campaign also succeeded on a national scale, helping to attract the investment it needed, and create excitement within consumers.

First Street Napa
Crowd produced the First Street Napa brand guidelines

Results

Addressing both B2B and B2C audiences, the fundamental objective was to achieve significantly increased awareness of the project and the retail, leisure and business opportunities it created.

The campaign succeeded in generating awareness and engagement not only locally and regionally, but also on a national scale, helping to attract blue chip and prestige brands to the retail space whilst stimulating considerable anticipation and interest amongst the consumer market.

Rapidity

Making a strong impression for central London’s leading printer

Established for over 30 years and continuing to enjoy their hard-earned status as central London’s go-to printer, Rapidity’s challenge to Crowd was to reposition the brand in a fresh, contemporary way whilst cultivating an active and engaged online crowd.

A key component of the brief was to convey Rapidity’s USP of innovation in print. This involved creative solutions to display the company’s inventive print and finishing techniques, alongside inspirational examples of their work.

Rebranding work for Rapidity from Crowd

The tangible outcome of increased business enquiries – and their subsequent impact on the bottom line – ran in parallel with the less quantifiable, longer term positive contributions to the company’s market perception and brand position.

The energetic team at Crowd are a delight to work with. Their quick understanding of Rapidity’s needs and technologies have helped us reposition ourselves with quantifiable success. Their fast response to our demands are always done promptly and with a smile.

Lawrence Dalton

Marketing Manager

Opto Living

  • Branding
  • Website design & build

Making student life more attractive

Opto Living provide stylish student accommodation. But they needed to make the properties their own. To achieve this we created a detailed brand book and a suite of impactful designs to appear in student common areas. These designs appeared as bold murals as well as subtle patterns on wallpaper.

Branding for Opto Living created by Crowd used in interior design.
We created a brand for Opto Living that could be used in interior design

Winter's International School Finder

  • Branding
  • e-Marketing
  • Print & offline
  • Search engine optimisation (SEO)
  • Social media management
  • Video production
  • Website design & build

World class branding for an international school finder

Crowd has worked with Winter’s from the very start, organising a workshop to define their brand values before creating initial logo concepts. Once we agreed on a route we developed a tone of voice, and a brand book to ensure consistency across all touch points including  business cards, website and exhibition stands.

An example of branding created by Crowd for Winter's.
The Winter's brand book: ensuring consistancy