A young woman uses a futuristic app in a video production by Crowd.

Building a bridge between the UK and China

  • Marketing strategy
  • Video production

An awareness campaign to recruit Chinese students to Bournemouth University

Crowd and Bournemouth University combined resources to produce an interactive campaign using HTML5 video across WeChat and Weibo to increase awareness of Bournemouth University in China and attract more Chinese students to study in the UK.

Bournemouth University app mock up
Crowd's social campaign on WeChat and Weibo