A Chinese scientist uses equipment in a lab.

An introduction to China

  • Website design & build

Behind the 'Great Firewall'

Crowd’s unique position as an agency with a presence in China made us the perfect partner for Blacktech, a British electronics company who wanted to break into the Chinese market.

We built a Chinese content delivery platform that is hosted in China behind the so-called Great Firewall of China.

Launching in China

Following the successful website launch, Crowd have established accounts on the principle social media platforms used in China: Weibo and Baidu. We manage these on behalf of Blacktech as well as delivering campaigns to build awareness of the Blacktech offering.

As with all of our projects, data is key to optimisation and growth and we continue to monitor and adapt as we build up a picture of what works for Blacktech and their Crowd in China.


Case Study Video