Young people enjoy themselves in a campaign from Crowd San Francisco.

B2B marketing for First Street Napa

  • Branding
  • Print & offline

Launching Napa Valley’s premier retail experience

First Street Napa is a premier retail development in California’s famous wine region. Our brief was to persuade blue chip investors and retailers to buy into the First Street vision and help secure the investment it needed. To do this we created a 360 marketing campaign including everything from brand books and brochures to videos, posters and social media campaigns.

As well as being a success locally, the campaign also succeeded on a national scale, helping to attract the investment it needed, and create excitement within consumers.

First Street Napa
Crowd designed the 2016 property brochure

What we did for First Street Napa

The key to this project was delivering a cohesive, recognisable multi-channel campaign and creating a synergy of awareness through conventional and digital media.

In order to grow the brand and build recognition, a variety of tools were brought into play:

• Brand, brochure and marketing design
• Video production
• Retail graphics and signposting
• Social media strategy and campaigns
• B2C community buy-in campaigns

First Street Napa
Crowd produced the First Street Napa brand guidelines


Addressing both B2B and B2C audiences, the fundamental objective was to achieve significantly increased awareness of the project and the retail, leisure and business opportunities it created.

The campaign succeeded in generating awareness and engagement not only locally and regionally, but also on a national scale, helping to attract blue chip and prestige brands to the retail space whilst stimulating considerable anticipation and interest amongst the consumer market.

We selected Crowd because of their ability to blend the conventional pedestrian aesthetic with a unique, modern vibe attempting to create a look and feel that no one has seen before in our industry. We have been pleased with our relationship and results.

Nicole Mori

Marketing & Leasing Consultant