Creating a digital annual report for Aramex

A linguistic and technical challenge, a layered and rewarding solution

As the Middle East’s foremost delivery organisation, Aramex occupy prime position in their market sector
  • Print & offline
  • Website design & build

Delivering a multi channel digital annual report

The brief? To design and deliver an annual report in both print and digital formats that reflected Aramex’s market leading reputation for innovation and excellence.

Crowd created sophisticated and engaging infographics that were easy to digest and understand

What we did for Aramex

By their very nature, annual reports can be dry, turgid affairs. To convey the inventive, “can-do” culture with which Aramex have become synonymous, the online annual report brought statistics and data vividly to life through gamification and sophisticated infographics that maximised engagement and assimilation.

Producing dynamic video content for the digital annual report, the printed version reflected this strong visual strand, using powerful imagery to underpin and enhance key messaging. Moreover, required in multiple languages, both the online and hard copy reports enabled us to showcase our credentials as truly international agency, with no fewer than 8 languages spoken amongst the team.

With significant savings accruing from the reduced print run enabled by having an online annual report, Crowd’s solution was not only elegant, but cost effective, too. The enduring impact and efficiency of the multi channel annual report represents a huge step forward in corporate communications for Aramex.

Crowd created an online annual report that was both impactful and cost effective

Crowd have produced a number of innovative multilingual projects for us. Creativity and technology working in harmony to produce impressive results.

Mohammad Al Qassem

Senior Communications Manager at Aramex