Supporting confidence with Amoena

A new profile for pioneers of mastectomy swimwear and lingerie

  • Content production
  • Marketing strategy
  • Video production
  • Website design & build

On a mission to support mastectomy patients

Amoena is the world’s leading mastectomy care brand, creating beautiful swimwear and lingerie for women who have undergone a mastectomy following breast cancer.

Our ‘Supporting Confidence’ campaign expresses Amoena’s desire to provide customers with both emotional and physical support. The campaign was launched internally with a brand film and followed with a series of powerful breast cancer testimonials entitled ‘The day I was told’.

We then ran the videos on a paid media campaign on Facebook across UK, Germany, France, USA & Canada. In the first month, we achieved over 4 million Facebook impressions and 1.1 million views of the video content. Our launch campaign drove 1.2 million engagements from our target audience.

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We built a platform to take those affected by breast cancer on an explorative journey

Thank you all for a fantastic job done - the result exceeds every expectation.

Lena Lachenmeier

VP Marketing, Amoena

Creating a flexible multi-lingual sales tool for a pioneering market leader
  • Website design & build

Supporting a global sales network through an interactive timeline in multiple languages

Two primary objectives lay at the heart of this project. Firstly, to support a global network with a dynamic online multi-lingual sales tool. Secondly, to celebrate 30 years of innovation by a pioneering market leader in breast forms and swimwear for post-mastectomy women.

Crowd created an engaging interactive timeline that showcased Amoena's advanced products and their past achievements

What we did for Amoena

With an international sales force, Amoena needed a versatile, interactive website and downloadable sales tool. A technical challenge across multiple languages, our solution was as dynamic as it was intuitive for the end-user.

To help celebrate three decades at the forefront of their highly specialised market we developed an engaging interactive timeline. By showing the company’s heritage in this way we were able to convey the product advances and achievements of Amoena as a company.

Enthusiastically received by the company’s global sales force, the downloadable sales tool saw an increase in turnover within 12 months of its launch.

The new website helped generate an upturn in traffic, significantly raising Amoena’s international profile in the process

Making numbers interesting is no easy task! Crowd took time to understand our brand and what we wanted to achieve with this project. We’re very proud of the results and they speak for themselves.

Philip Banton

Global eCommerce Manager at Amoena